How to Create a Successful Online Marketing Campaign
Online marketing is changing all the time, but there are a few key principles of a good campaign that never change. To give your next marketing initiative the best possible chance of success, follow these basic steps.
Maintain visual consistency
Brands are built inside the memories of consumers. If you remain consistent in your approach to visuals such as logos, fonts, and color schemes, you can begin to tap into the subconscious mind of your target audience. This phenomenon is evident with Coca-Cola. The average consumer only has to see the white font against the red background to know what is being advertised.
Where do your products or services sit in relation to those of your competitors? Is your USP price-point, convenience, quality, longevity, etc? Once you have decided on your positioning, maintain it — and ensure it pervades your entire marketing strategy.
Consistent positioning
Where do your products or services sit in relation to those of your competitors? Is your USP price-point, convenience, quality, longevity, etc? Once you have decided on your positioning, maintain it — and ensure it pervades your entire marketing strategy.
Appropriate placement
You could be selling the best meat pies in the world. But if you’re advertising to vegans, you’re wasting money and time. The best advertising strategies place just as much emphasis on placement as they do on creative. Get your ads in front of the right people at the right time, and you’ll succeed. Of course, that’s not always easy, which is why you should hire an experienced ad agency for the job.
Advertising isn’t complicated — at least on the creative side of things. Identify your selling point, identify your target audience, and sell your products or services by emphasizing benefits, not features. The average car buyer, for example, isn’t all that interested in how an engine works; but they are interested in how fast it goes, or how efficient it is.
Keep things simple
Get expert help
Too many businesses try to save money by taking control of their own advertising campaigns. They don’t have the creative talent or the expensive technologies that an ad agency such as CountrySide House Ads has, however. This results in the wrong ads being sent to the wrong people via the wrong platforms. Investing in a relationship with an experienced ad agency today might involve a significant investment, but the long-term returns always make it worthwhile.
The experience, expertise, and technologies of CountrySide House Ads are at your service. We can ensure your money is well spent and maximize your return on investment. To find out how, call us today.